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CP—00Creative studio — Mexico City

We turn your ideas into reality.

Human creativity, sharpened by the precision of AI. Seven services, one studio.

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19.4326° N, 99.1332° W Scroll

CP—01Manifesto

Manifesto

We are a creative studio in Mexico City Paseo de la Reforma at dusk at the forefront of the creative evolution happening today. We combine human creativity and intuition with the precision of AI to plan, execute and create experiences, stories, strategies and systems that help brands grow.

Human intuitionAI precision

About the studio

CP—02Services

Seven ways to move a brand forward.

One studio, from first idea to final delivery. Pick a starting point.

02 Storytellers
Classical bust rendered in iridescent neon colours
CP—02 02 / 07

Storytellers

Strategy built around characters audiences recognise.

  • Character creation
  • Storylines
  • SmartBooks
  • SmartSongs
  • Short & long form video
07 HR
Smiling man lit by blue neon lines
CP—07 07 / 07

HR

People operations, upgraded with AI.

  • HR Services
  • Consulting
  • AI for onboarding & recruiting

CP—03How we work

We help businesses grow.

Every project runs the same route. People set the direction. AI clears the road.

  1. Checkpoint 01

    Idea

    Bring a problem, a hunch or a full brief. We listen first.

    Human
    Instinct & listening
    AI
    Research at speed

  2. Checkpoint 02

    Plan

    One clear route: what to build, in what order, and why.

    Human
    Strategy & taste
    AI
    Scenarios, mapped fast

  3. Checkpoint 03

    Build

    Designers, producers and engineers make it real.

    Human
    Craft & direction
    AI
    Production at scale

  4. Checkpoint 04

    Grow

    Launch, measure, improve. Then on to the next checkpoint.

    Human
    Judgement & relationships
    AI
    Always-on optimisation

CP—04Showcase

Made to be seen.

A shop window, not an archive. A glimpse of the rooms, sets and screens we work in.

Rec
01On set — House of Content
Confetti falling over a cheering crowd
02Launch night
Singer at a studio microphone in neon light
03SmartSongs — studio session
Rec
04Agent build — in progress
Face in profile covered in glowing paint speckles
05Character study
Gaming lounge with rows of PCs under violet light
06Tournament floor
Camera operator in silhouette against a teal backlight
07Video production
Rec
08League night
Cocktail bar glowing under warm pendant bulbs
09Hospitality — after hours
Dark design desk with two monitors and a lamp
10Web build — design desk
Rec
11Live experience
Team around a wooden table with notebooks
12Team workshop

CP—05Origin

From checkpoint.games to checkpoint.spot

Then — gaming & esportsNow — every service

We started inside games, building for players. Same save point, bigger map: today we build for every brand with a story to tell.

Read the story

CP—06Hubs

Two cities. One studio.

Paseo de la Reforma at dusk, Mexico City Headquarters 19.4326° N, 99.1332° W Mexico City Local time — CDMX Los Angeles skyline behind palm trees at dusk House of Content 34.0522° N, 118.2437° W Los Angeles Local time — LA

CP—07Next checkpoint

Have an idea? Let’s make it real.

Tell us where you want to go. We’ll map the route and build it with you.

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